Hands-on experience tackling real business issues

The applied business research consulting project (BU610) provides you, our MBA candidates, with the unique opportunity to provide consulting services to a live client. You will apply the information and learning in the program, directly to real-life business situation and determine a strategy or solution for the client. This project gives an opportunity to provide real value to a client of your choice. We proudly offer you many different consulting opportunities from a wide variety of industries, that will meet your interests and goals in the MBA Program. All MBA candidates will present their idea to a panel of faculty for their final grade.

Sample Partnering Organizations

More than 800 organizations have participated in the Applied Business Research Project including notable companies such as:

  • Canadian Centre for Ethics in Sport
  • Canadian Nursery Landscape Association
  • Canadian Red Cross
  • Easter Seals Ontario
  • Grand River Hospital Corporation
  • Grant Thornton
  • Greater Toronto Airport Authority
  • Hewlett-Packard
  • International Trade Canada
  • Kitchener-Waterloo Symphony
  • Linamar Corporation
  • Manulife Financial
  • Nike Canada
  • Ontario Power Generation
  • Purolator Canada
  • Raytheon Canada Limited
  • Royal Bank Financial Group
  • Royal Ontario Museum
  • St. Michael’s Hospital
  • Sears Canada
  • Shoppers Drug Mart Corporation
  • Unilever-Lipton Inc.
  • Walmart Canada
  • 3M Corp.

Laurier Applied Research Project PDF describing the experience of both taking part of the project and learning from it/applying it in the workforce                                                                               Download the Applied Business Research Project Brochure


“My team worked on an emerging market export strategy for Bluewater Wood Alliance. This gave me the real opportunity to deal with issues and challenges we had discussed in several of our MBA classes. This project was an outstanding learning experience that allowed me to establish excellent, enduring business relationships.”
Ward Black, BA, MBA, President & CEO, Castleview Equine Transport Inc.

“My applied business research project allowed me to apply the various concepts and skills I have learned throughout the MBA program to an actual real-life business situation that was occurring at Edward Jones. This project strengthened my belief in the necessity of having an MBA in today’s business world.”
Eric Boutin, BBA, CMA, MBA, Director, Parts & Services Business Development Group After Sales, Volkswagen Group Canada Inc.

“The real benefit of my project was that it provided me with an excellent opportunity to apply all of the MBA core knowledge I had learned, especially business strategy, to a real-life entrepreneurial opportunity that I am passionate about. Now I’ve started my own company, Spirichi, a career path that my applied business research independent study allowed me to find.”
Leah Young, BA, MBA, Founder and Managing Director, Spirichi