What you need to know in 2019

Make America What Again?

As Canadians, many of us have watched our southern neighbour’s election campaign and grand event with rapt interest. We were captivated by the seemingly huge guffaws of a flawed pundit, and left scratching our head at what American’s could have been thinking. With inauguration the next big ticket event, it’s a good time to reflect…

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New Year New Program

As the final verses of Auld Lang Syne come to a close, many take a moment to cast a look back before marching into the New Year full of intent. With lots of promises and resolutions to choose from, the dawn of a new year leaves many fueled by hope and filled with excitement. The…

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Unwrapping Change

It’s that time of year again – the holidays are upon each and every one of us. Actually, many of us were slapped with the commercialization even before our tricksters had completed their rounds of treating – but we digress. Regardless of our backgrounds and beliefs, it’s hard for anyone to not get caught up…

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Brand Empathy

You know the signs. Sweaty palms. Frenetic heartbeat. Palpitations. Dry mouth. You thought the shopping list was done, but should John Doe get a gift or is a card enough? And what about Jane Doe? You felt awkward last year when you accepted her gift but had nothing to return but a hug. Why is…

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Experiencing the Brand

Brands vie for your attention and loyalty year round. And we’re beginning to notice that those which are making the biggest impact are the ones employing experiential marketing. If you don’t know what I’m talking about let’s reflect back on WestJet’s inspired blue Santa gift giving experience that left us all wishing we had caught that…

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Read our Holiday 2016 Newsletter

The Lazaridis MBA is proud to release our Holiday 2016 newsletter! Winter 2016 Newsletter and Application Support Inside our quarterly newsletter, you will find upcoming 1-on-1 appointment dates, information about our Lazaridis GMAT Lecture Series, an MBA Alumni spotlight feature, and much more! Now is the time to submit your MBA application. Read our newsletter for…

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Shedding Light on the Black Friday Phenomenon

We’ve all seen – or perhaps even witnessed first-hand – the Black Friday phenomenon. Like rubber-necking on the highway, it’s become an anticipation of who is getting trampled at what store and for what item. And in a lot of cases, it’s not even a must have, highly needed, deeply coveted item. Instead, it seems…

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Women’s MBA Alumnae Panel 2016

When questions around academic and professional backgrounds and the GMAT arose a collective sigh permeated the room – it seemed all had been carrying this burden. But the alumnae agreed, it wasn’t something worth holding you back. “If you have the drive and determination then you’ll succeed at your MBA. You just really have to…

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2016 Lazaridis MBA Company Projects and Guest Speaker

Shareholders need a comprehensive understanding of the companies they own. At the Lazaridis MBA we understand that. “We want to help develop our students and graduates to think integratively,” says Dr. Hugh Munro, Director Lazaridis MBA. “Through our annual Lazaridis MBA Company Project, we encourage our students to apply their technical and mechanical skills within…

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Waterloo Campus

MBA Program Office
Wilfrid Laurier University
Lazaridis School of Business & Economics
Lazaridis Hall 4001
64 University Avenue West
Waterloo ON, N2L 3C7, Canada

519-884-0710 ext. 3499


Toronto Campus

MBA and Master of Finance Program Location
Wilfrid Laurier University
Lazaridis School of Business & Economics
Vantage Venues (formerly known as St. Andrew’s Club & Conference Centre)
150 King Street West, 27th Floor
Toronto ON, M5H 3T9, Canada

519-884-0710 ext. 6220