About Us

New Year New Program

As the final verses of Auld Lang Syne come to a close, many take a moment to cast a look back before marching into the New Year full of intent. With lots of promises and resolutions to choose from, the dawn of a new year leaves many fueled by hope and filled with excitement. The…

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Unwrapping Change

It’s that time of year again – the holidays are upon each and every one of us. Actually, many of us were slapped with the commercialization even before our tricksters had completed their rounds of treating – but we digress. Regardless of our backgrounds and beliefs, it’s hard for anyone to not get caught up…

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Brand Empathy

You know the signs. Sweaty palms. Frenetic heartbeat. Palpitations. Dry mouth. You thought the shopping list was done, but should John Doe get a gift or is a card enough? And what about Jane Doe? You felt awkward last year when you accepted her gift but had nothing to return but a hug. Why is…

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Experiencing the Brand

Brands vie for your attention and loyalty year round. And we’re beginning to notice that those which are making the biggest impact are the ones employing experiential marketing. If you don’t know what I’m talking about let’s reflect back on WestJet’s inspired blue Santa gift giving experience that left us all wishing we had caught that…

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Read our Holiday 2016 Newsletter

The Lazaridis MBA is proud to release our Holiday 2016 newsletter! Winter 2016 Newsletter and Application Support Inside our quarterly newsletter, you will find upcoming 1-on-1 appointment dates, information about our Lazaridis GMAT Lecture Series, an MBA Alumni spotlight feature, and much more! Now is the time to submit your MBA application. Read our newsletter for…

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Waterloo Campus

MBA Program Office
Wilfrid Laurier University
Lazaridis School of Business & Economics
Lazaridis Hall 4001
64 University Avenue West
Waterloo ON, N2L 3C7, Canada

519-884-0710 ext. 3499

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Toronto Campus

MBA and Master of Finance Program Location
Wilfrid Laurier University
Lazaridis School of Business & Economics
Vantage Venues (formerly known as St. Andrew’s Club & Conference Centre)
150 King Street West, 27th Floor
Toronto ON, M5H 3T9, Canada

519-884-0710 ext. 6220